The idea for this event comes thanks to Brent Preston and his wife Gillian Flies, the owners of The New Farm near Creemore, Ontario. Brent and Gillian have successfully pioneered an annual back-to-nature music model (the Tragically Hip played in their barn one year) and raises over $50,000 annually to put local, healthy organic food onto the plates of clients of The Stop Community Food Centre at Davenport and Symington in Toronto.